(Shown above: the kit of parts for Vivify’s brand.)

Vivify is a year-long research project. My personal goal was to shed light on the dark side of nature and to discover why invasive species are such a huge problem. The answer, summed up, is general misconception and a major disconnect with nature. The solution was to create a series of accessible, portable and educational materials that would promote action against invasive species.

The logo, icons, and distressed textures were all hand-painted to enhance the “organic” feel of the brand. Design materials created included posters, brochures, print advertisements, and a mobile application.

(Shown above: a variety of marketing materials to promote Vivify, ranging from print projects to a mobile application.)