(Shown above: March 2022 full-page print advertisement promoting the SG52 and SG36 zero-turn spreader/sprayers.)
Steel Green Manufacturing is an employee-owned business building ride-on zero-turn spreader/sprayers for professional lawn care applicators. They pride themselves on quality, integrity, and innovation. To share their story and products with the world, they have taken out several full-page ad placements in Landscape Management, a publication that is distributed across the United States.
Previous print advertisements have primarily focused on specific product information presented in a promotional manner. Other advertisements have taken on more of an “advertorial” direction, where the emphasis is placed on telling a customer story rather than directly promoting a product.
(Shown above, in order: January 2022 full-page print advertisement featuring the SG46 zero-turn spreader/sprayer; December 2021 full-page “advertorial” featuring a customer story about the SG Snowplow.)