(Shown above: The Picking Petals logo in full color, one color, and one color reversed.)

Picking Petals is a semester-long branding project. The objective was to take research done on an existing Indianapolis flower shop and spin it into a new brand identity. The result is a pink and green logo that embodies the fun yet contemporary nature of the store. Floral elements are then carried throughout the website and packaging design.

Picking Petals was awarded with an Honorable Mention at the 2016 University of Indianapolis Student Art Exhibition.

(Shown above, in order: Picking Petals’ sturdy, flower-carrying packaging; Picking Petals’ website design.)