(Shown above: Front and back covers of the Foliar-Pak product guide.)
Foliar-Pak is more than a nutrient company. They provide solutions to a variety of plant and soil conditions with a wide portfolio of innovative technologies and food-grade ingredients. The Foliar-Pak product guide categorizes foliar fertilizer products by their main technology, and each product is listed with condensed descriptions and use rates.
Throughout the product guide are long-format testimonials from satisfied customers. These customer stories tell the reader about a challenge they may have faced, and how Foliar-Pak and Advanced Turf Solutions sales representatives worked to find a solution using Foliar-Pak products. Pull-quotes are featured in each testimonial, and they highlight the specific product used.
The cover design features the water drop from their logo, which alludes to the nature of their products (“foliar” meaning the product is applied as a spray to the foliage of the plant). Inside the individual color segments found in their logo are images that represent the many uses of Foliar-Pak products, ranging from ornamentals, home lawns, golf courses, and sports fields.
(Shown above: Samples of the interior layout of the Foliar-Pak product guide, including product listings, a full-spread testimonial, and pages highlighting Foliar-Pak nutrition programs based on the customer’s growing area.)