(Shown above: Examples of how Advanced Turf Solutions promoted one of their winter education seminars, featuring a program flyer, social media images, and a website for attendees to R.S.V.P. ahead of time.)
When winter comes around and lawn care applications cease until spring, Advanced Turf Solutions leverages this slow time and offers a series of education seminars that provide continuing education credits and an opportunity to promote new and upcoming products. Many of the presentations are market-specific, and breakout sessions are offered so that the credits received are relevant to those who attend.
To promote the events, social media images and flyers listing the presentations for each specific event were created. Because each event is wildly different from the next, the layout needed to be flexible to accommodate the information listed. Previous themes have featured the same schematics and template for each event, but if several events were promoted at the same time on social media channels, the end result was monotonous. To remedy this, more recent designs featured multiple color schemes and images to add more variety and visual interest.
(Shown above: An example of the program flyer template with varying colors and imagery to reduce repetition between events.)
(Shown above: Previous examples of earlier campaigns to promote winter education seminars.)