(Shown above: The latest version of Advanced Turf Solutions’ early order campaign, featuring social media images and a direct mail piece.)
To support Advanced Turf Solutions’ early order program (EOP), where quantity discounts and extended payment terms are offered at the end of the season, a promotional campaign was created. The early order program is known amongst long-time customers for its customizability and how it can be utilized to best benefit their own specific needs.
A full campaign was launched with the message “Early Order Your Way,” featuring video testimonials from three golf course superintendents about how they used early delivery, discounts, and rewards to improve operations on their courses. Accompanying the testimonials was a social media campaign highlighting EOP as a whole and a direct mail piece that featured photos of the superintendents, their courses, and a quote from their interview.
Previous campaign themes continued to highlight the golf course market as primary customers with messages such as “deals on par” and golf course imagery. Other themes have drawn inspiration from the “early” aspect of the program, and feature early morning imagery and the message “rise and shine.”
(Shown above: A closer look at the direct mail piece, which was 4″ x 6″ when folded into thirds to allow for standard rate postage. The interior panels feature quotes pulled from the video interviews.)
(Shown above: Examples of previous campaigns promoted in years past.)