(Shown above: A sample of how NanoChem’s new website design looks on a desktop, displaying the home page.)
NanoChem Solutions, Inc. provides sustainable solutions through chemistry to many markets, including agriculture, detergents, oil and gas treatments, and water treatments. They manufacture their biodegradable amino-acid polymers and nitrogen stabilizers all in the United States. In 2019, they rebranded and refreshed the look of their image. However, their website remained the same. The layout was dated, content was rarely updated, and the design was not responsive.
The new website structure was created with WordPress. Using a content management system makes it easy to update and add new content. The new design is responsive and features their new brand elements, including the logo and updated color scheme. NanoChem Solutions’ prior website contained mostly copy on their chemistries that was unfriendly and difficult to read. It was replaced with language that is easier to understand and warm, brightly-colored photos that relate back to their markets and products. The end result is an informative brochure site with a warm feeling and plenty of visual interest.
(Shown above: An example of other pages on the NanoChem website, including the “Agriculture” section and how downloadables (including sell sheets and labels) are displayed within the page. Other examples shown are the “About Us” page, the “Contact Us” page, and how the website is rendered on a mobile device.)