(Shown above: Arsenal Turf Systems one-page brochure (two-sided.)
Arsenal Turf Systems is a line of aeration tines available in select markets from Advanced Turf Solutions. The brand narrative focuses on providing an “arsenal” of tines, which further inspired the “weaponry” theme. The front cover features Arsenal Turf tines being spilled from an ammunition box, alluding to the bullet -shape of the tines. The back lists the available tines in a numbered list, where the numbers are placed inside the crosshairs (derived from the logo) to further add to the “weaponry” theme of the brand.