(Shown above: ArmorTech’s product packaging, including a printed carton and a jug with a printed, affixed specimen label.)
United Turf Alliance (UTA) is a United States-based distribution network who has developed a portfolio of plant health products, including an assortment of chemicals, plant growth regulators, and turfgrass pigments. ArmorTech is their main product line of plant-health products distributed to the turf and ornamental market. The brand’s narrative is that it provides plant protection (the “armor”) using smart tools and innovative technologies (the “tech”). It offers a number of solutions in five distinctive categories: herbicides, insecticides, fungicides, fertilizers and growth regulators. Each of these categories is represented with a descriptive icon and color.
To comply with EPA regulations, the product carton shows the active ingredients of the product inside, as well as EPA registration numbers and instructions for storing and disposing of the product. The label affixed to the front of the jug is a multi-page booklet that lists more detailed information about the product. It is formatted with a minimum font size and page margins that depend on the size of the label itself.