(Shown above: The four-page product guide for ArmorTech, featuring their products listed by category.)
United Turf Alliance (UTA) is a United States-based distribution network who has developed a portfolio of plant health products, including an assortment of chemicals and turfgrass pigments. ArmorTech is their main product line of plant-health products distributed to the turf and ornamental market. The brand’s narrative is that it provides plant protection (the “armor”) using smart tools and innovative technologies (the “tech”). It offers a number of solutions in five distinctive categories: herbicides, insecticides, fungicides, fertilizers and growth regulators. Each of these categories is represented with a descriptive icon and color.
The four-page product guide highlights all five main product categories on the cover, as well as also including Optimizer turfgrass pigments. The product guide lists out each product by category, and features a small, promotional “advertisement” for their newest product. The back page contains a blank square where a UTA-approved dealer can place a sticker which contains their contact information.