(Shown above: An example of the look and feel of the new Age Old Commercial product labels look, including information displayed on the back label.)

Age Old is a line of high-performance plant nutritional products that combine the “age old” ways of growing with new, sustainable technologies. Their product line draws in a wide audience, from greenhouses to home growers and lawns to golf courses.

More recently, Age Old has launched their Commercial line that targets professional commercial growers. The product labels needed to give off a sleek and serious feel to differentiate it from its normal, more user-friendly line while also retaining its prior, more elegant elements. The final labels feature a striking black and gray color scheme which is then carried through on their printed collateral and their social media pages, which is their primary platform for interacting with and reaching out to growers.

(Shown above: An example of how the Commercial labels look on a variety of packaging, from granular to liquid.)