(Shown above: Advanced Turf Solutions’ fertilizer bag (left), and Advanced Turf Solutions’ grass seed bag (right.)
Advanced Turf Solutions sells a wide variety of private labelled grass seeds and fertilizers. These products are sold in fifty-pound bags with generic designs, as the same packaging is used for multiple products. To differentiate between different products, sticker labels are used for fertilizers and the variety of grass seed is stamped on the top of the bag. The previous packaging design has been used for years, and when the bags finally ran out, we used the opportunity to redesign and refresh the design.
Advanced Turf Solutions’ grass products offer a new seed coating called XCD, which is neon green in color. This color has also been used on print materials promoting the product, and to keep this new brand image consistent, the new bag design also features this color. Their tagline “Smart Service Solutions” is featured as a background texture and also on the sides of the bag. On the front, this texture fades at the top to allow room for the grass seed variety stamp. The image of growing grass on the front alludes to the content inside the bag.
To keep printing costs low while still adding visual interest and adhering to brand guidelines, the new Advanced Turf Solutions fertilizer bags feature one color only that is used for the text and color-blocked elements. The brand’s tagline “Smart Service Solutions” is featured at the bottom and sides of the bag, and the front is left mostly blank to leave room for the product label.