(Shown above: front and back cover of the 2022 Advanced Turf Solutions product catalog.)
Advanced Turf Solutions is a green industry distributor with over twenty locations that offer a variety of products to the lawn and landscape, golf course, and sports field markets. They pride themselves on offering a deep commitment to providing service that is second to none. To display their wide portfolio of products and services, a wide variety of print materials have been designed to distribute and display their many offerings.
The Advanced Turf Solutions product catalog is updated annually with product changes and a new cover design. Previous designs have either shown their three primary markets with photos or illustrations, or their latest product additions that they wished to promote. The cover also featured print effects to add visual interest and give the catalog a more luxurious feel. The 2022 edition in particular features embossing and a high AQ coating.
Not only does the catalog list available products within their sales territory, but also includes detailed descriptions and usage rates for each item. The catalog does double-duty not as a sales tool, but a handy resource guide as well. Within the catalog are several spreads within each category that go further into detail on what certain products do and how to best utilize them.
Previous layout designs included bulky headers, oversized text, and narrow page margins. In an effort to maintain the same high-end design look and feeling, while also updating the appearance and making it feel more contemporary, the headings were swapped for a lighter-weight font and wider text columns. Although the overall layout of the catalog has changed, it still retains its readability, which is important considering the amount of information that is included within each page.
(Shown above: a variety of pages featuring product information. Depending on the product category, information was either listed in a table format or paragraphs. Image #4 (bottom right corner) is an example of a full-spread resource guide, highlighting products within that category as well as listing usage rates.)